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Kelly Woolsey, former marketing manager for Confluence Watersports, was recently interviewed by Paddling Life eZine saying, "Whitewater paddlers need to realize that they need to sell paddlesports and the lifestyle – not just whitewater. They’re the extreme athletes that compete in an exciting environment who can help build awareness for the sport – kind of like what skateparks and half pipes do for skateboarding and snowboarding...I also can’t emphasize enough the importance lifestyle plays in each sport. Water parks played a huge role in the expansion of surfing just as whitewater parks are doing for paddle sports....the Charlotte course is a great example of the type of impact it can have on building awareness." Kelly goes on to say how important it is to get more women and children involved in the sport. Sarah could not agree more. She says, "Today Charlotte, tomorrow the world."
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