Sunday, September 9, 2007

Spreading the Good Word

Tom's of Maine, makers of tasty, all natural toothpaste, hosted a National River Awareness Day through our local EarthFare grocery store. The grill was going serving up tasty, organic burgers and not-as-tasty-but-pretty-darn-good chicken bratworst (being from the midwest it is hard to accept any bratworst other than the famous Johnsonville brat boiled in beer and then grilled to perfection - Thanks Ted for the recipe). All of the proceeds went to the Catawba RiverKeepers and the US National Whitewater Center. Each organization was there to spread the good word about river awareness, conservation and education. The Catawba RiverKeepers, "advocate for and secures protection and enhancement of the Catawba River, its lakes, tributaries and watershed so that it will always sustain the human and wildlife populations that depend on it for life." That is a pretty burly mission statement and the volunteers that support the cause are passionate about what they do. Here's Ed, one of the Catawba RiverKeeper volunteers spreadin' the good word about conservation issues surrounding the Catawba.

Participating in events such as these always brings me back to the USNWC Mission Statement and the top three reasons that I work for this organization. The USNWC’s mission is to build stronger communities by: Promoting healthy and active lifestyles, Developing environmental stewardship, and, Encouraging family/civic interaction. It's so cool to see the mission in action at places like EarthFare and working with groups like Tom's of Maine and the Catawba RiverKeepers. I hope to continue to seek opportunities to spread the good word.